Lee National Denim Day on October 2nd
Join Christina Applegate and participate in the Lee National Denim Day on October 2nd in order to promote Breast Cancer Awareness.
Applegate is currently serving as ambassador for Lee National Denim Day which benefits the Women's Cancer Programs of the Entertainment Industry Foundation. The campaign encourages people to wear their jeans on Friday, October 2, exchange for a $5 donation to support crucial breast cancer research. Visit denimday.com to sign up.
"Christina is such a powerful leader in the fight against breast cancer," said Liz Cahill, VP of Marketing and Communications for Lee Jeans. "We're thrilled to see the positive response and hope to see Americans follow her lead by joining us for Denim Day this October 2."
Denim Day has raised more than $75 million to fight breast cancer since its inception in 1996.
Christina has also founded the Right Action for Women that was established in partnership with the Entertainment Industry Foundation. She founded this organization after receiving her breast cancer diagnosis in 2008. The Foundation was created to educate women about what it means to be at "high risk" for breast cancer and encourage them to talk to their doctors about appropriate screening. Right Action for Women provides aid to individuals who are at increased risk for breast cancer and do not have insurance or the financial flexibility to cover the high costs associated with breast screenings.
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