Coldwater Creek and Studded Blue Jeans to Benefit Susan G. Komen for the Cure (R)

During National Breast Cancer

Awareness Month --Coldwater Creek

to Host Star Studded Blue Jeans in Pink Program

to Benefit Susan G. Komen for the Cure(R)

This October Fundraiser will feature 16 pairs of one-of-a-kind Celebrity Decorated Jeans. Coldwater Creek, a national, leading retailer of quality fashion for women, will take part in the Blue Jeans in Pink, a star studded, fashion based fundraiser in support of and to benefit Susan G. Komen for the Cure.

From October 1st - October 31st, 2009, consumers nationwide can enter-to-win the celebrity decorated pair of jeans of their choice and are also encouraged to make a donation to Komen for the Cure. Coldewater Creek will match any donations that come in through the Blue Jeans in Pink program, up to $100,000, as an additional donation to Komen.

The Coldwater Creek Knit Blue Jeans will be custom decorated, with a pink theme, by high-profile celebrities and personalities from television, film, music, sports, fashion and the culinary arts. The 16 celebrities who generously gave their time, energy and creativity to custom decorate Coldwater Creek Knit Jeans for the Blue Jeans in Pink enter-to-win/fundraiser include: Sarah Chalke, Rocco DiSpirito, Bob Harper, Mary Hart, Marg Helgenberger, Faith Hill, Susan Lucci, Andie MacDowell, Misty May-Treanor, Drebra Messing, Nancy O'Dell, Ana Ortiz, Sam Saboura, Gabrielle Union, Ambassador Nancy G. Brinker. Each of these 16 celebrities have been personally touched by breast cancer or simply share the passion for the fight against the disease.

For more information on Blue Jeans in Pink, consumers can visit www.coldwatercreek.com/komen or any Coldwater Creek store. Official enter-to-win rules are available upon request.