L'Oreal Reveals Beauty Habits in the Face of Recession
L'Oreal commissioned an international usage survey to research how women's makeup habits are adapting in response to the recession. They were surprised with the findings. The Beauty Barometer survey asked 4,000 women in the U.S. and four European countries about their cosmetic products and usage.
Survey highlights include:
--- Nearly half of U.S. women surveyed believe wearing makeup gives them an advantage at work and makes them feel more in control.
--- Four out of 10 U.S. women are wearing more neutral shades and a more natural makeup style than before the recession.
--- The majority of women surveyed believe wearing makeup makes them feel more self confident, and even more believe that wearing makeup improves their self image.
--- Nine out of ten women in U.S. and Europe reported no change in makeup usage despite the economic crisis.
It looks as though women are still buying products but I wonder what type of products? I know myself, I still buy beauty products, but I may not be buying the same products I bought two years ago. I have no problem in buying another brand (or generic) if it is on sale or offered for less money. If I find a product that works and outshines the rest I will continue to purchase that product no matter how much it cost; however, my other beauty products may take a back seat.
Are you buying the same beauty products you bought two years ago or am I the only one searching the beauty isles for sales?
photo credit: www.freedigitalphotos.net
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